Behavioural Operations Management: Realm of Experimental Research Methodology
Behavioral operation stems from the fact that the human are not rational as typically assumed in the traditional operations management theories. Behavioral operation management is the emerging and promising field in the domain of operations management. Being an emergent stream the researchers have experimental focus while dealing with behavioral operation management. This paper is an attempt to consolidate the published work on behavioral operation management experimental research methodologies and explain various options available for researchers. Also this paper proposes guidelines for selecting the appropriate experimental research methodology. Various experimental studies falling under the umbrella of behavioral operation management are vignettes, process simulation, laboratory simulation, natural experiments and mixed experimental studies. The problem at hand determines the type of experimental study. Though there are several pros and cons of using a particular design, the mixed experimental studies have found to be more acceptable to the researcher compared to other studies.