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Beyond jugaad
Published in Business Standard Private Ltd.
2011
Abstract

Jugaad is not the best solution that one could arrive at — it is sub-optimal. India needs to have a systematic approach to innovation. Innovation is a hot topic and so is India. No wonder then, jugaad has become a hot word too. From BusinessWeek to Harvard Business Review, Indian innovation is being equated with jugaad (or creative improvisation). One of us wrote a book recently called From Jugaad to Systematic Innovation emphasising why India has to move away from a jugaad mindset. Ironically, this book is being used to support the very notion that it questioned. We want to make the case for a move beyond jugaad.

About the journal
PublisherBusiness Standard Private Ltd.
Open AccessYes