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Business Intelligence at Bharti Airtel Ltd
Published in Springer
2014
Volume: 18
   
Pages: 249 - 266
Abstract
Bharti Airtel is an early adaptor of business intelligence solution in Indian telecom industry. Over a period of time, the company undertook many IT initiatives. In order to align IT with organization’s business strategy, the company has selected and adopted appropriate IT infrastructure and enterprise information systems such as Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM). Subsequently the company implemented Data Warehousing (DW) and Business Intelligence (BI) systems to leverage the IT systems implemented. The company achieved many benefits out of these systems. This Case describes how the company adopted several IT initiatives, leveraged the systems and derived business value by using BI systems.
About the journal
JournalData powered by TypesetAnnals of Information Systems
PublisherData powered by TypesetSpringer
ISSN1934-3221
Open AccessNo