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Capturing Value in Global Markets : The Case of Samsung Electronics
Published in
Pages: 63 - 73

In this paper Dr. Rishikesha T Krishnan and Dr. K Kumar of IIMB undertake the study of the specific acse of one EMC, Samsung Electronic (SEC) that appears to have progressed beyond ODM to a market leading position in certain industries. This is one of the special situatios where a single case study can be justified as a means of understanding the relevance and explanatory power of our framework

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JournalSCMS Group of Educational Institutions
Open AccessNo