In September 2016, Reliance Jio entered the Indian telecommunications market which was already crowded with 12 incumbent players. Yet, within a month the new entrant had charted a growth trajectory which was a cause of concern for every other player. Starting its operations using state-of-the-art high-speed 4G technology, offering free-for-life unlimited voice calls, and free data usage in its introductory offer, Jio was able to sign up subscribers for its mobile telephone services at a rate faster than Facebook or Skype had been able to. This case discusses the competitive dynamics of the Indian telecommunication market in the context of the entry of Jio. The industry structure was likely to change due to the unprecedented onslaught of competition by a new entrant using a technology not offered by the incumbents. A wave of mergers, acquisitions, and divestments was seen to be imminent, and value-chain mappings within businesses could change as players re-evaluated their value-creation potentials. This article has been peer reviewed by the editorial board of the Journal of International Business Education (JIBE).