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Open AccessConsumer Response to Sport Sponsor’s Message Articulation and Activation on Twitter: An Abstract
Published in Springer
2020
Pages: 167 - 168
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About the journal
| Journal | Data powered by TypesetMarketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
|---|---|
| Publisher | Data powered by TypesetSpringer |
| Open Access | Yes |
Authors (1)
Abhishek Mishra- Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India
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