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Contribution of Parent Company in Growth of its Subsidiary in Emerging Markets: Case Study of Maruti Suzuki.
Published in
2015
Volume: 17
   
Issue: 1
Abstract

Abstract: A company creates its competitive advantage by studying external environment, internal strengths and developing a position where it maximizes the value for customer. In global market, multinational companies (MNCs) produce products in host markets and develop resources, capabilities and competencies. The success of MNC lies in leveraging that knowledge to its subsidiaries through strategic network. Subsidiaries in emerging markets face the challenges of institution voids and capability gaps. MNCs transfer knowledge and leverage the factor of condition advantage to deliver and sustain competitive advantage. This paper studies how a subsidiary achieves competitive advantage through strategic network of its parent company.

About the journal
JournalJournal of Applied Business & Economics
Open AccessNo