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Determinants Impacting Efficacy of Organizational Blogs
, Rajesh Sharma
Published in Scholar Publishing
2016
Volume: 4
   
Issue: 1
Abstract
Recent* revolution* in* the* Information* and* Communication* Technology* has* brought*forth*several*tools*for*organizational*learning*and*knowledge*transfer.* Organizational* blogging* has* received* considerable* attention* for* its* use* for* managed*socialization* leading* to* dialogue,* reflection*and*knowledge* transfer* among* the* employees* of* large* organizations.* However* this* powerful* tool* of* knowledge*sharing*can*lead*to*adverse*consequences*in*the*absence*of*suitable* checks* in* organizations.* The* paper* uses* the* framework* of* interpersonal* relationships* proposed* by*Hon* and* Grunig* to* identify* determinants* that* can* impact* efficacy* of* organizational* blogs* as* a* knowledge* sharing* tool.** A* case* study*of*organizational*blog*of*a*leading*service*provider*of*India*in*the*field*of* communication*is*presented*for*validating*the*findings*from*the*literature.*We* suggest*the*possibility*of*using*moderator*to*overcome*the*anticipated*pitfalls* in*use*of*this*popular**medium*of*knowledge*sharing*in*organizations
About the journal
JournalArchives of Business Research
PublisherScholar Publishing
Open AccessNo