Recruitment Advertising and Corporate Image: Interface Between Marketing and Human Resources
Corporate image is a function of many variables and recruitment advertising may be one of them. The imagery and language contained in recruitment advertisements may provide indicators to the corporate image of the organization. This paper examines the literature on recruitment advertising and analyzes 116 advertisements in a popular Indian newspaper. The paper provides an insight into the interface between marketing and human resources by looking at recruitment advertising and its effect on corporate image.
|Journal||South Asian Journal of Management|