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Recruitment Advertising and Corporate Image: Interface Between Marketing and Human Resources

, Kothari Jaya
Published in
2008
Volume: 15
   
Issue: 2
Pages: 47 - 60
Abstract

Corporate image is a function of many variables and recruitment advertising may be one of them. The imagery and language contained in recruitment advertisements may provide indicators to the corporate image of the organization. This paper examines the literature on recruitment advertising and analyzes 116 advertisements in a popular Indian newspaper. The paper provides an insight into the interface between marketing and human resources by looking at recruitment advertising and its effect on corporate image.

About the journal
JournalSouth Asian Journal of Management
Open AccessNo