Bipul Kumar

Marketing

K Bhaskar

<p>IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. IIM Indore is committed to: Excellence in management education, research, and training, Use of contemporary participant-centric pedagogies and teaching methods, A presence in emerging segments of management education.</p>

Journal	In Proceedings of the 41st Annual Macromarketing Conference, Dublin/Ireland {…}
Open Access	No