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General Motors India (2009)
Published in Emerald Group Publishing Limited
Volume: 1
Issue: 1
Pages: 1 - 15

Subject area

Management control system, corporate performance management, budgeting, planning, multinational organization.

Study level/applicability

Graduate and executive education level management programs.

Case overview

General Motors India (GMI) operations established in 1994 and grew steadily, unlike her startling global performance. In 2007, GMI unveiled its new vision and mission for aggressive growth, expansion and establishing presence across all segments. With increased globalization of General Motors Corporation (GMC), the strategic importance of GMI for sourcing was envisaged. The case describes the organization structure and management control systems at GMI and the changes onto new strategy and vision. The case narrates the unique futures of its control systems such as dual reporting and matrix organization, business plan deployment (BPD), budgeting, performance measurement and compensation system.

Expected learning outcomes

The financial planning and control system in a large decentralized multinational subsidiary. Typical organizational responsibility structure and administrative and functional, dual-control mechanism. Appreciate strategic planning and budgeting process and how the strategy is cascaded through multiple key result areas and the BPD board. The business environment and strategy dynamics and its relationship with the prevalent control system. Opportunity for students to speculate the changes in control system in wake of radical changes in the business and company environment. Opportunity to introduce Simmons (1995) levers of controls and management control system package.

Supplementary materials

Teaching notes.

About the journal
JournalData powered by TypesetEmerald Emerging Markets Case Studies
PublisherData powered by TypesetEmerald Group Publishing Limited
Open AccessNo