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I am in a good mood, but does that affect my self-efficacy? An experimental study to test the moderation of hedonic and utilitarian motivation
, Totawar A, Nath P
Published in Serials Publications
Volume: 14
Pages: 115 - 140

Mood and self-efficacy are widely researched areas in organizational cognition. However, the nature of relationship between these two variables has often been debated in existing literature. One set of studies suggest that mood influences self-efficacy, while a contrasting view contends that this relationship has not been conclusively established. We developed a four-quadrant framework, hypothesizing the influence of mood on self-efficacy with hedonic and utilitarian motivation moderating this relationship. The model was tested using an experimental design where three mood states were experimentally induced. Participants were randomly assigned to six groups (229 subjects) and self-efficacy was measured after sequential description of a cover-story. Results from the data supported the hypotheses, however, were not strong enough to draw conclusive remarks. We discuss the results, suggest directions for future research, and propose managerial implications.

About the journal
JournalInternational Journal of Applied Business and Economic Research
PublisherSerials Publications
Open AccessNo