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Immediate Survival or Long-term Growth? The Case of an Indian Organization
Published in SAGE Publications
2017
Volume: 42
   
Issue: 2
Pages: 111 - 121
Abstract

The case describes how a state government-owned enterprise in India deterio-rated from glory to survival at stake. The company, a monopoly market leader once, faced stiff competition in the post-globalization era. Mismanagement, unhealthy work culture, disruptive union activities, outdated product and technology, and a strong inertia towards change resulted in exorbitant loss leading to questions on its sustainability. A crisis team was set up by the government to revive the company. The team faced a dilemma about whether to focus on short-term survival strategies or on long-term growth due to scarcity of funds in designing the turnaround blueprint.

About the journal
JournalData powered by TypesetVikalpa: The Journal for Decision Makers
PublisherData powered by TypesetSAGE Publications
ISSN0256-0909
Open AccessYes