Recent literature addresses the issue of social entrepreneurship, social innovation and sustainable development which harnesses the energy of a new kind of capitalism to find solutions for human needs. The purpose of this paper was to extend existing research on the linkages between social entrepreneurship; social innovation and sustainable development. We used an inductive approach and adopt case study research (single embedded case) to study GOONJ NGO. The analysis brings three patterns-role model leadership, creative outcomes and multiplier effect. Towards the end, it proposed SE-SI-SD framework based on the patterns.