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It is a Sexist World out there: A Qualitative Research on Sexism in Indian Advertising
, Kapil Khandeparkar
Published in Indian Institute of Management Indore
2015
Volume: 9
   
Pages: 34 - 43
Abstract

Sexism in advertising is omnipresent, but these themes have been controlled in many countries by understanding sexism and its elements. However, the Indian advertising industry continues to resort to sexist themes to attract attention. In order to control it, this study tries to understand the concept of sexism and its building blocks in emerging markets such as India. Due to the gap in the understanding of the non-target segment groups, the perception of sexism persists. Sexual themes are appreciat

About the journal
JournalIndore Management Journal
PublisherIndian Institute of Management Indore
ISSN0975-1653
Open AccessYes
Concepts (5)
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    Objectification
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    Sexism
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    Sexy
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    Stereotype
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    Titillating.