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Linking emotional dissonance and organizational identification to turnover intention and emotional well‐being: A study of medical representatives in India
Published in Wiley
Volume: 49
Issue: 3
Pages: 401 - 419

Influencing customers' perception of service quality through service interaction is becoming imperative for organizations to sustain competitive advantage. As a result, the critical challenge before many organizations is to retain employees in service occupations and promote their well-being. This study examined the relationship of organizational identification and emotional dissonance with turnover intention and well-being among a sample of 468 medical representatives in the Indian pharmaceutical industry. Drawing from the conservation of resource theory, this study shows that apart from its direct effect, emotional dissonance has a mediating effect on the relationship of organizational identification with turnover intention and emotional well-being. Contributions of this study to the theory and practice of human resource management (HRM) are discussed. © 2010 Wiley Periodicals, Inc.

About the journal
JournalData powered by TypesetHuman Resource Management
PublisherData powered by TypesetWiley
Open AccessNo
Concepts (4)
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