Rajesh Kumar Sinha

Marketing

<p>IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. IIM Indore is committed to: Excellence in management education, research, and training, Use of contemporary participant-centric pedagogies and teaching methods, A presence in emerging segments of management education.</p>

IIM Indore

Indian Institute of Management Kozhikode

List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices, price-promotions and their dispersions

Journal	Indian Institute of Management Kozhikode
Open Access	No