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Local innovation: The key to globalisation
, Srivardhini K Jha
Published in Elsevier BV
Volume: 25
Issue: 4
Pages: 249 - 256

The round table discussion draws the panellists to weigh in on how multinational enterprises from developed countries are innovating in and for emerging markets, the challenges faced, and lessons learnt. The key takeaways are that MNEs are increasingly innovating for the Indian market, alongside their contribution to global products. They are doing so by developing close relationships with field facing organisations, co-creating with customers, empowering engineers, and taking a clean slate approach to product development. This approach has given them dividends not only in the local market but also in the global market. extcopyright 2013 Indian Institute of Management Bangalore.

About the journal
JournalData powered by TypesetIIMB Management Review
PublisherData powered by TypesetElsevier BV
Open AccessYes