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Marketing Facilitation for Improving Livelihoods of Tribal Producers
Published in SAGE
2014
Volume: 10
   
Issue: 2
Pages: 93 - 120
Abstract
Government regulations constrained tribals’ integration with market economy and its benefits. Marketing facilitation institutions established by Government of India for minor forest produce trade had severe limitations. In this regard, an alternative to supplement or compliment government’s work is necessary to improve tribal livelihoods. Non-government organizations (NGOs) which gained importance since seventh five-year plan were taking efforts for linking tribals to markets. Dhruva is one such NGO established in Gujarat state. Through orchard programme, it created alternative asset base for tribal producers and established production, processing and marketing facilities. It also created community-based organizations to sustain activities in the long run. This article, based on qualitative research, presents an analysis of Dhruva’s efforts in integrating tribal producers with markets and changes taking place in their livelihoods.
About the journal
JournalData powered by TypesetInternational Journal of Rural Management
PublisherData powered by TypesetSAGE
ISSN0973-0052
Open AccessNo