Profiles
Research Units
Publications
Sign Up
Faculty Login
X
Other
Measuring Consumer Motivations to Share Rumors
Subin Sudhir
,
A B Unnithan
Published in
2014
Request full-text
Cite
Content may be subject to copyright.
Journal Details
Authors (1)
About the journal
Open Access
No
Authors (1)
Subin Sudhir
Marketing
Recent publications
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
Rumors in organizational communication: a nightmare for HR managers
Role of affect in marketplace rumor propagation
The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy
Get all the updates for this publication
Follow
