10 Urjani Chakravarty (Indian Institute of Management, Indore, MP, India) Multimodal-Linguistic Landscaping in Food Narratives: A Case Study of Indian Cookery Shows Linguistic landscaping as a domain of study has been taking momentum slowly with scholars focusing on public signs from different settings and cultures. The requirement of such focus becomes relevant as through studying signs in the public space, a great deal of information can be inferred about a country. The term linguistic landscape was first time mentioned by R. Landry and R. Bourhis with the meaning “the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the LL of a given territory, region, or urban agglomeration”(1997, pp. 25).
|Journal||Contact-Driven Multilingual Practices (Helsinki, 1‒2 June 2017), 10,|