This paperexploreshow the Bhojpuri music industry is cateringto the needs of north Indian migrants in Mumbai,India. Bhojpuri is the dialectspoken by large numbers inthe Indian states of Uttar Pradesh and Bihar. The influx of Bhojpuri speaking migrants to different parts of India has led to a demand for music that helps them remain anchored to theirregion.This studyexamines the content of music videos, CDs and cassettes, toshow how tropes from the collective memory ofmigrants are embossed in the lyrics,while their aspirations are interwoven with an idyllic image of the home states. Ribaldry, folk music and topical issuesare melded to create a familiarworld. The result is adistillate of the region’s socio-cultural values.Meanwhile, the industry iscreating a global identity for the migrants, connecting them to Bhojpuri diaspora across the world.