Choices about organization design represent a powerful strategic lever available to management. Design is an architecture which connects and weaves together all aspects of organization's activities, its external and internal contexts, so that it functions as a complete dynamic entity. This study aims to produce novel understanding of factors that shape organization design, using concept of fitness landscape across framework of I (information) space, and transactional relationship based on information asymmetry about raw material and/or transformation process. It suggests likely organizational forms for various categories of organizations, and raises questions about encouraging self-organization mode in every type of firm rather than engineering premeditated structure, system and control; as energy needed to maintain such self-organized forms in mis-matched typology of organizations will be very high.