The primary aim of this paper is to present an integrated model of patient’s health care behaviour. In this paper an attempt is made to bring out the potential research area not yet explored. The paper is based on analysis and synthesis of existing literature to develop a model to explain patient’s health care behavior intention. The study been conceptual is limited to review of prior research. It offers new director for future research and significant insight to medical practitioners and policy makers.
|Journal||International Proceedings of Management and Economy|