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Pizza Hut Malaysia - A Case Study of the Operations of a Multinational Enterprise in a Multi-Cultural Market

, Mohammad Saeed, Eddie See
Published in
2001
Volume: 2
   
Issue: 1
Pages: 1 - 13
Abstract

THE legacy of Pizza Hut® began in 1958, when two college students from Wichita, Kansas,
Frank and Dan Carney, were approached by a family friend with the idea of opening a pizza
parlor. Although the concept was relatively new to many Americans at that time, the brothers quickly saw the potential of this new enterprise.
After borrowing $600 from their mother, they purchased some second-hand equipment and rented
a small building on a busy intersection in their home town. The result of their entrepreneurial
efforts was the first Pizza Hut® restaurant, and the foundation for what would become the largest
and most successful pizza restaurant in the world.

About the journal
JournalDelhi Business Review
Open AccessYes