Emerging economy multinationals (EEMs) operate under various technology and management knowhow constraints. This is a case study of an EEM, originating from a country having low to medium income generating ability, with higher economic growth momentum compared to developed economy multinationals. It studies resource and capability gaps of the EEM and how it has been able to plug these gaps. It looks at drivers such as customer centricity that help it focus on relevant technologies and markets, absorptive capacity that enables it to acquire knowledge related to new technologies, its alliance partners and delivery excellence that provide sustained competitive advantage.
|Journal||Indian Journal of Industrial Relations|
|Publisher||Shri Ram Centre for IR & HR|