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Product Development: Learning from'Reva'Experience
Published in JSTOR
Volume: 37
Issue: 19
Pages: 1787 - 1789

The experience of designing, manufacturing and marketing 'Reva', a small budget electric car launched in a competitive market last year, offers insights into the changing environment for industrial entrepreneurship and some pointers for policy-makers. It is clear that to prompt industrial innovation, India needs to revitalise and create a network of small manufacturing companies that can produce to world standards of quality and, preferably, design components as well.

About the journal
JournalEconomic and Political Weekly
Open AccessNo