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Promoting health in rural India: Enhancing job performance of health activists
, Manjari Singh, Biju Varkkey, Dileep Mavalankar
Published in
Volume: 2018
Issue: 1
Health of citizens in a nation is a potential indicator of its development and the job performance of personnel involved in the delivery and facilitation of healthcare dictate the status of healthcare in a nation. In developing countries where majority of the population live in rural areas, job performance of grassroots healthcare personnel is of utmost importance for delivery of healthcare to masses and marginalized. We take the case of Accredited Social Health Activists (ASHAs) in difficult rural areas of India to identify the factors that impact their job performance and suggest interventions through which the job performance can be enhanced. We interviewed 55 Accredited Social Health Activists (ASHAs) and conducted 5 focus group discussions. In addition, triangulation was done by interviewing other stakeholders and study of relevant documents. Through content analysis of these interviews and documents this study identifies the demands, resources and stressors that affect job performance of these important intermediaries in the healthcare supply chain. We then suggest policy level decisions that could aid in job performance by managing demands, increasing resources and reducing stressors. [ABSTRACT FROM AUTHOR]
About the journal
JournalAcademy of Management Proceedings
Open AccessNo