Although there are some instances of prior research on the relationship between attitude and purchase intention for environmentally sustainable products, literature is scant about mediating role of attitude on the relationship between environmental knowledge and purchase intention for environmentally sustainable products. Following the theory of planned behaviour, this study develops and tests a conceptual framework, which provides several insights. First, the attitude towards environmentally sustainable products mediates the relationship between environmental knowledge and purchase intention. Next, this mediated relationship is moderated by the environmental knowledge. Third, the subjective norm is not significantly related to the purchase intention - contrary to established findings - in a collectivistic culture considered in this study. And last but not the least, the direction of subjective norm as a moderator on relationship between environmental knowledge and attitude is not supported. The findings of this study offer some important guidance for marketing theory, retailing practices for environmentally sustainable products and public policy.

Bipul Kumar

Marketing

Manrai A K

Manrai L A

Oscillators

IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. IIM Indore is committed to: Excellence in management education, research, and training, Use of contemporary participant-centric pedagogies and teaching methods, A presence in emerging segments of management education.

IIM Indore

Journal of Retailing and Consumer Services

This study conceptualizes and tests a framework to understand consumers' intention to use environment-friendly ethical transportation medium. It primarily uses ethical decision-making model and extends it under the purview of self-consistency theory. Based on the survey of 158 respondents and analysis of the framework using structural equation modeling and process macro, this study establishes the mediating role of moral judgement, self-accountability and perceived consumer effectiveness in forming moral intention to use ethical transportation medium. It is one of the first studies to provide insights on consumers' intention to use environment-friendly ethical transportation medium using the ethical decision-making process. It also contributes to the literature on ethical decision-making in view of additional factors like self-accountability and perceived consumer effectiveness. The overall findings suggest new perspectives on consumers' ethical decision-making process in the context of choice of transportation medium. The study provides some valuable guidance to the service providers and policymakers dealing with environment-friendly ethical transportation mediums.

Transportation Research Part F: Traffic Psychology and Behaviour

Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

Purpose The purpose of this study is, first, to understand if the firms are displaying integrated approach toward electronic waste management and sustainability and, second, is there a business case for linking e-waste management with sustainable development goals (SDGs) pronounced by the United Nations. Design/methodology/approach This study conducts an extensive literature review to gather perspective from multiple disciplines and also carries out content analysis of annual reports/sustainability reports of the firms. Findings Bulk consumers have sustainability policies and/or strategies but many of these firms have not linked their e-waste management with their sustainability strategies practices. Also, based on the elaboration of different perspectives, this study provides an integrative framework that suggests focus of a particular perspective on a given SDG and commensurate business approach by the firms to find a synergy between the two. Research limitations/implications This study provides a wider perspective on the subject of electronic waste management and its linkage with SDGs to create business case, thus opening up many theoretical avenues. Practical implications The policy like extended producers&rsquo; responsibility has a clear practical implication in terms of creating reputational capital for the firms by linking electronic waste management and SDGs. Social implications The SDG, detailing clean water and sanitation by asking firms not to pollute water bodies by dumping the waste, has clear social implications. Originality/value This study is first of its kind to explore the linkage between electronic waste and SDGs to understand the business case. It also throws good insights on whether the firms use integrated approach toward electronic waste management and sustainability.

Fulltext

Journal of Indian Business Research

Electronic waste management and sustainable development goals: Is there a business case for linking the two?

This study explains the impact and role of sustainability marketing in the changing business scenario. It discusses and explores the link between sustainability marketing and brand equity leading to consumers’ preference for the brand in the present era, which is governed by strict environmental regulations and greater societal expectations. The role of sustainable practices is also discussed in the context of channel relationship wherein it is emphasized that the sustainable practices undertaken by the firms would enhance the relationship with their channel partners with similar orientation. The study also discusses that sustainability fuels innovation in a firm. The sustainability marketing practices in a firm are expected to drive innovation since sustainability requires utilizing limited resources in an optimal manner. This study also considers the role of sustainability marketing in shaping the behaviour of consumers towards responsible consumption. It touches upon the potential role of social marketing to alter the behaviour of consumers resulting in responsible consumption. The study highlights some important outcomes of sustainability marketing, which have relevant implications for marketers in emerging markets.

Strategic Marketing Issues in Emerging Markets

Sustainability marketing and its outcomes: A discussion in the context of emerging markets

Journal of Marketing Research

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

MIS Quarterly

User Acceptance of Information Technology: Toward a Unified View

Journal of Consumer Affairs

Attitude toward Consumption and Subjective Well-Being

The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

Communicating Sustainability for the Green Economy

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study

Journal	Data powered by TypesetJournal of Retailing and Consumer Services
Publisher	Data powered by TypesetElsevier
ISSN	0969-6989
Open Access	No