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Recruitment Advertising and Corporate Image: Interface Between Marketing and Human Resources.
, Kothari Jaya
Published in SAGE Publications
2008
PMID: 35962731
Volume: 15
   
Issue: 2
Pages: 47 - 60
Abstract

Corporate image is a function of many variables and recruitment advertising may be one of them. The imagery and language contained in recruitment advertisements may provide indicators to the corporate image of the organization. This paper examines the literature on recruitment advertising and analyzes 116 advertisements in a popular Indian newspaper. The paper provides an insight into the interface between marketing and human resources by looking at recruitment advertising and its effect on corporate image.

About the journal
JournalData powered by TypesetSouth Asian Journal of Management
PublisherData powered by TypesetSAGE Publications
ISSN0971-5428
Open AccessNo