This paper provides a critical review of literature on the construct ‘supply chain orientation’. The study aims at edifying the evolution of the construct, research approaches/ methodologies adopted, and issues and solutions for attainment of higher performance in the highly competitive business environment. This study includes all the articles on the SCO construct published in top notch management journals and detailed examination has been carried out as to the location of the study, methodologies, focus, approaches, contribution and industries studied etc. Findings reveal that supply chain orientation in the context of operations management and overall general management is an important but little investigated area of research. Future scope for research is identified relating to refining the theory of supply chain management, scale development, framework development, crossindustry and cross countries research, action based research and effects of intervening variables. The main contribution of the study is the development of the taxonomy, detailed description along with concise explanations and treatment of the various research methodologies followed and motivation for future research.