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The gap unfilled: Why companies still struggle to find appropriate products for MSMEs
Published in Outlook Publishing (India) Pvt Ltd
2013
Abstract

No one is sure of their exact number, but a census of micro, small and medium enterprises (MSMEs) done a few years ago estimated that there are 26 million small and medium enterprises in India. It is well known that this market is fragmented and price-sensitive and, hence, large companies have tried to tailor products and services to target this market. But, is that enough? Take a look at the case studies below and see for yourself. MSMEs often complain that they don’t have adequate access to financing. One reason for this is that banks and financial institutions find it expensive and difficult to do a thorough analysis of a small firm’s credit-worthiness. Seven years ago, Crisil, India’s premier rating agency, stepped in to address this problem. The challenge was that any credit-worthiness assessment had to be completed within a reasonable period of time, maintain Crisil’s standards of analysis, and yet be affordable. Read more at: https://www.outlookbusiness.com/perspective/the-gap-unfilled-1351

About the journal
PublisherOutlook Publishing (India) Pvt Ltd
Open AccessNo