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The Influence of Memory based and Current price based Contextual Reference Prices on Internal Reference Price Based Focal Price Evaluations
Published in University of Strathclyde
2018
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About the journal
| Journal | European Marketing Academy (EMAC) 47th Annual Conference |
|---|---|
| Publisher | University of Strathclyde |
| Open Access | No |
Authors (1)
Rajesh Kumar Sinha- Are Effective Communication Helps Building Trust and Improving Performance of A Service Industry: A Literature Review and Theory Building
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