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The rhetoric and reality of marketing in India
, Tangirala S
Published in Springer
2003
Pages: 146 - 174
Abstract

A snapshot of India:

one billion population

ranks seventh in the world in area

ranks first in the world in irrigated area

ranks second in production of rice, wheat, milk and sugar

ranks twelfth for GDP

ranks eighth in electricity generation

ranks thirtieth in exports of goods and services

About the journal
JournalData powered by TypesetThe Rhetoric and Reality of Marketing: An International Managerial Approach
PublisherData powered by TypesetSpringer
Open AccessNo