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UNDERSTANDING INDIAN DOMESTIC TOURISTS TRAVEL MOTIVATIONS: VALIDATION OF A SCALE
, Bikramjit Rishi, T K Chatterjee
Published in Neo Classical Management Research Team
2016
Volume: 2
   
Abstract

Though tourism existed in some form or the other since very ancient times yet its history has not formally been written. Travel is one of the most ancient and common aspects of human life and may be tracked down to mythical times. Since Indian market is not homogeneous so a company cannot connect with all customers in large, broad and diverse states in India. Review of literature have indicated that no effort has been done to create a scale which can map the behavior of the domestic tourists in India so that the collected data can be used in designing better marketing strategies. So to bridge the gap in the existing literature this study has been undertaken. The study uses a questionnaire which has been developed after the review of literature. The data has been collected from 248 respondents by using the snowball sampling technique. By using the exploratory factor analysis technique the study has identified seven constructs which can be used for measuring the travel motivations of the domestic tourists. These identified dimensions can come a long way to support the marketers in designing their marketing strategies. Indian states can use these dimensions to promote their states to the domestic tourists.

About the journal
JournalInternational Journal For Neo Classical Research and Development in Management
PublisherNeo Classical Management Research Team
ISSN2395-4027
Open AccessYes
Concepts (5)
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    Domestic tourists
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    Travel motivations
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    Exploratory factor analysis
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    Indian tourism
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    Consumer behavior