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Unpacking Binging: New Ways of Production & Consumption

Published in EFLU Press
Volume: 1
Issue: 1
Pages: 69 - 82

The last five years have been increasingly transformative in the realms of broadcast and electronic media; following an inevitable convergence with internet-centric technologies. The emergence of new platforms has enabled the untethering of audiovisual content from specific temporal and spatial bounds as consumption of AV programming has embraced the facets of mobility. This paper critically examines content streaming applications like Netflix, Amazon Prime, Hotstar and Voot in conjunction with similar platforms of streaming content for media forms like podcasts. By analyzing the content on offer, the various modus-operandi for content creation and dissemination and the way consumers engage/consume content on these platforms; this paper hopes to arrive at a nuanced understanding of binging both as an activity and as a new way of engaging with broadcast content. In terms of market value, the Indian online streaming market is estimated to be over 100 million regular subscribers and is valued at USD 280 Million. By using specific cases and situating the analysis in the context of an increasingly connected world; this paper will extend the academic understanding of binging by building on the foundations of a remediated understanding (McLuhan) and giving it a social dimension.

About the journal
JournalInternational Journal of Media Studies
PublisherEFLU Press
Open AccessYes