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Worlds of demonetisation and delegitimising the grief of the marginal
, Packirisamy P, Joseph J
Published in Taylor and Francis
2018
Volume: 34
   
Issue: 11-12
Pages: 965 - 988
Abstract
In late 2016, the Indian state announced a policy of demonetisation whereby high denomination currency was legally rendered as invalid. The official aim of the policy was to confront the problems of black money and corruption that India faces. However, currency shortage resulting from the withdrawal of nearly 85% cash adversely affected the large informal economy in India. We explore how demonetisation affected marginal actors in one such informal economy space, the scrap market in some cities in south India. By accessing the narratives of these marginal subjects, we hope to show how the consumption of the governmental-corporate discourse of utopia is simultaneously implicated in the injustices and violence being experienced by several people. We contribute to ongoing theoretical conversations about the linkages between marketing and hegemonic practices of development by contending that hegemonic imaginations of development are linked to delegitimising the grief of marginal subjects. Such delegitimisation is linked to the desires of consumer-citizens in making them feel aligned with utopian fantasies and the reproduction of identity-based inequalities against marginal subjects.
About the journal
JournalData powered by TypesetJournal of Marketing Management
PublisherData powered by TypesetTaylor and Francis
ISSN0267-257X
Open AccessNo
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