Prof. Abhishek Mishra has done his Ph.D. from IIM Lucknow. His doctoral thesis dealt with the topic ‘Effect of Product Design Perception on Brand Equity’. He holds B.Tech (Metallurgy) degree from IIT, Roorkee and PGDM (Marketing) from FORE School of Management in 2001 and 2004 respectively.

Before joining the doctoral programme at IIM Lucknow, he has worked as a Management Consultant at Holcim, Research Consultant with Millward Brown-IMRB as well as an entrprenueur for a startup named Syndicate Infoservices. He also has teaching experience as a faculty member, before joining his PhD, with ICFAI University and School of Management Sciences.

He has 16 peer-reviewed journal paper publications, including 9 in ABDC listed ones like Journal of Business Research, Journal of Brand Management and others, as well as 7 paper presentations at premier international conferences of repute, like AMA, AMS and EMCB hosted ones. His current research interests include Product Design, Product Management, Brand Management and Brand Equity. His teaching interests include Product Management, Brand Management and Advanced Research Methods.