Aditya Billore is Fellow of the Indian Institute of Management Indore. He holds an M.Tech (Microelectronics and VLSI Design) and a B.E. (Electronic engg.) from the Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal. He has about 7 years of teaching experience at under-graduate and post-graduate levels. His areas of research interest are Digital advertising and Consumer Behaviour. His teaching interests include Advertising in new media and Experimental research designs in marketing.g.
Investigating brand community engagement and evangelistic tendencies on social media
Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers2020 | Taylor & Francis
Exploring the Influence of Movie Genre on Destination Image and Travel Intentions