Aditya Billore is Fellow of the Indian Institute of Management Indore. He holds an M.Tech (Microelectronics and VLSI Design) and a B.E. (Electronic engg.) from the Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal. He has about 7 years of teaching experience at under-graduate and post-graduate levels. His areas of research interest are Digital advertising and Consumer Behaviour. His teaching interests include Advertising in new media and Experimental research designs in marketing.g.