Ashish Sadh is a faculty of Marketing Management. He received his Ph.D. from Devi Ahilya University, Indore. His doctoral thesis was in the area of New Product Management with a special emphasis on Brand Extensions as New Product Introduction Strategies. Previously, he was associated with IIM, Indore as a fellow and with IIM, Ahmedabad as a research staff. He worked in Devi Ahilya University as a faculty for more than four years. His research areas of interests include advertising, brand management, and social marketing...............
Investigating brand community engagement and evangelistic tendencies on social media
eWOM via social networking site: source versus message credibility
Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers2020 | Taylor & Francis