Mr. Pareek has done his FPM from IIM Bangalore. His doctoral dissertation is titled: "Essays on Multinomial Choice Models & its Application in Business Analytics". Prior to joining the doctoral programme, he has worked as Business Analyst with Global Decision Management Division of Citigroup and as a Research Assistant with Indian School of Business.

Mr. Pareek holds a Masters (integrated) degree in 'Mathematics & Scientific Computing' from IIT Kanpur.

His research interests include applied aspects of various quantitative topics such as Bayesian Analysis, Discrete Choice Models and Longitudinal Data Models in the areas of Marketing, Banking, and Consumer Decision Making. His teaching interests include Applied Statistics, Data Analytics and Operation Research.