Bipul Kumar is a Fellow (PhD) from Indian Institute of Management Ahmedabad. He did Executive Post Graduate Diploma in Management from Indian Institute of management Indore and B.Sc. (Engineering) in Civil Engineering from BIT Sindri. He has worked in Oil & Gas downstream sector in different areas such as retailing, engineering, and operations and he also had short stint in Hydropower sector prior to joining academics. His teaching and research areas of interest are Business to Business Marketing, Sustainability and Green Marketing, Corporate Social Responsibility (CSR), Consumer Behavior, Oil & Gas Marketing and Energy Business. He is recipient of research grant from IIM Indore to conduct collaborative research with University of Delaware, USA.
He is currently the Associate Editor of Journal of Global Marketing and is also on the editorial review board of Journal of Business Research.
Firms enabling responsible consumption: a netnographic approach
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