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24 Publications
18 Journals
Bipul Kumar
Associate Professor
Marketing
bipulk@iimidr.ac.in (Work)
+91-731-2439583 (Work)
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Publications - 24
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Publications (24)
Publications (24)
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Research Article
Firms enabling responsible consumption: a netnographic approach
Bipul Kumar
and
Nikhilesh Dholakia
2020 | Emerald Publishing Limited
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Journal Article
Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation
Bipul Kumar
2020 | Elsevier BV
Journal Article
Digital mediation in business-to-business marketing: A bibliometric analysis
Bipul Kumar
2020 | Elsevier BV
Journal
New perspectives on gray sheep behavior in E-commerce recommendations
Bipul Kumar
,
Srivastava A.
and
Bala P.K.
2020 | Elsevier Ltd
Journal
Cosine based latent factor model for ranking the recommendation
Bipul Kumar
and
Bala P.K.
2020 | Springer
Journal
Electronic waste management and sustainable development goals: Is there a business case for linking the two?
Bhaskar K
and
Bipul Kumar
2019 | Emerald Publishing
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Journal
Characterization of MAR and heavy metal-tolerant E. coli O157:H7 in water sources: a suggestion for behavioral intervention
Kumar S
,
Tripathi V R
,
...
,
Bipul Kumar
and
Garg S K
(5 authors)
2018 | Springer
Book Chapter
Sustainability marketing and its outcomes: A discussion in the context of emerging markets
Bipul Kumar
2018 | Springer
Journal
Case Analysis I: Shradhanjali.com New Address for Memories of Our Ancestors
Bipul Kumar
2017 | SAGE
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Book
The Influence of Brand Love on Organizational Buying: A Structured Abstract
Gary H d Costa
and
Bipul Kumar
2017 | Springer
Journal
Wefattening the long tail items in E-commerce
Bipul Kumar
and
Bala P.K.
2017 | Universidad de Talca
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Journal
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Bipul Kumar
,
Manrai A K
and
Manrai L A
2017 | Elsevier
Conferences
A Conceptual Framework to Understand Responsible Consumption Behavior
Bipul Kumar
,
Lalita A Manrai
and
Ajay K Manrai
2017
Journal
Factors affecting adoption of green products among youths: a conceptual framework based on evidence from India
Bipul Kumar
2016 | Inderscience Publishers
Journal
Understanding expenditure on different commodity groups in Indian households: emerging patterns and policy implications
Bipul Kumar
and
Piyush Kumar Sinha
2016 | Inderscience Publishers
Book Chapter
Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective
Bipul Kumar
2016 | Emerald Group Publishing Limited
Journal
Electronic Waste Management and Extended Producer Responsibility in India: A Macromarketing Perspective
Bipul Kumar
and
K Bhaskar
2016
Journal
Open Access
Electronic Waste and Sustainability: Reflections on a Rising Global Challenge
Bipul Kumar
and
Kalyan Bhaskar
2016 | digitalcommons.uri.edu
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Journal
Exploring Some Enablers of Behaviors towards Sustainability: A Netnographic Approach
Bipul Kumar
and
N Dholakia
2013
Journal
Data mining approach for multi-item inventory replenishment model under purchase dependency
Bipul Kumar
and
Bala P.K.
2013 | International Academy of Business and Economics
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