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5 Publications
5 Journals
Jayasankar Ramanathan
Assistant Professor
Marketing
jayasankar@iimv.ac.in (Work)
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Publications - 5
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Journal
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
and
Velayudhan S K
2017 | Emerald Publishing
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Journal
Are Marketers Egoists? A Typological Explication
Jayasankar Ramanathan
and
Biswanath Swain
2017 | Springer
Journal
Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services
Jayasankar Ramanathan
and
Velayudhan S K
2015 | Palgrave Macmillan
Journal
Brand extension evaluation: Real world and virtual world
Jayasankar Ramanathan
and
Keyoor Purani
2014 | Emerald Publishing
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Research Article
Open Access
Consumer evaluation of brand extensions: Good to service and service to good
Jayasankar Ramanathan
2013 | SAGE Publications Ltd
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