<p>IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. IIM Indore is committed to: Excellence in management education, research, and training, Use of contemporary participant-centric pedagogies and teaching methods, A presence in emerging segments of management education.</p>

IIM Indore

All nations globally are going through domestic and international pressures to become more responsible towards environment and climate change. This makes it imperative for the businesses in these countries to review and revitalize their green initiatives. This study is an attempt to examine the factors that drive the Indian firms to be involved in green initiatives. The findings of the study reveal that higher green ratings corresponded to higher productivity of firms. In addition, green products enabled firms to exhibit higher sales volumes while they charged price premiums. However, firms engaged in green processes were neither able to demonstrate higher sales volumes nor charge price premiums. © 2020 World Scientific Publishing Company.

Information Systems

World University root node

International Journal of Innovation and Technology Management

Do Green Initiatives Make Business Sense? The Indian Case

While reviewing the performance of 2015–16 with the previous two years, Kamal Nandi, Business Head and in charge of Godrej Appliances Division (GAD), was delighted that the strategies implemented in the last 3 years were giving positive results. As he was preparing for another year-end strategy team meeting to ensure the long term sustainability of GAD, he was concerned about how to continue enhancing customer value. His strategy team, involving heads from all functions, had proved their mettle over the years and the results were there to see. Despite increasing competition, he was counting on the (i) culture of innovation, (ii) number of products launched, (iii) increased emphasis on modern retail and (iv) promotion through non-traditional media to ensure Godrej achieved its goal, “to be amongst the top three appliance companies in India by 2020”.

Marketing

Journal of International Business Education

Godrej Appliances: Enhancing Value and Brand Image

<p>This research describes in detail an application of theory of constraints (TOC) and its resulting benefits on the supply chain performance of India's largest lock manufacturing company over a period of seven years. Using TOC's thinking process, the core constraints that had limited the company's performance in the areas of production, distribution, supply group and projects were identified and eliminated. TOC's unique approach helped the company achieve a significant reduction in its finished goods, raw material and work-in-process inventories at various levels across the supply chain. The stock-outs and excess in the distribution system nearly disappeared. The existing lead times saw a drastic reduction while the availability of items increased to nearly 100% despite significant decrease in inventory levels in the supply chain. The inventory turns of the distributors and retailers more than tripled and their profitability increased significantly. The overall sales of the company grew nearly three times during the six years post TOC implementation. TOC's holistic approach helped the company to double its profits and improve its cash position during the Great Recession.</p>