Dr. Rajesh Kumar Sinha is a doctorate in marketing from IIM Kozhikode. He did his doctoral research on “List Price Versus Deal Price Based Internal Reference Points in Deal evaluation: The Influences of Contextual Prices, Price-promotions, and their Dispersions”. Before joining the doctoral program, he was working as a faculty at an Accreditation Council for Business Schools & Programs (ACBSP) accredited B-school in Delhi. He holds a MBA in Marketing and a B.Sc. (Hon.) in Physics.
His areas of research interests include price, reference prices, advertised reference price (ARP), reference points, anchoring, price and promotion dispersions, advance selling, and prepaid selling of services. Recently, one of his works in the area of advertised reference price (ARP) was published in European Journal of Marketing. His teaching interests include pricing, relationship marketing, and customer relationship management (CRM).
The Influence of Memory based and Current price based Contextual Reference Prices on Internal Reference Price Based Focal Price Evaluations2018 | University of Strathclyde