<p>IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. IIM Indore is committed to: Excellence in management education, research, and training, Use of contemporary participant-centric pedagogies and teaching methods, A presence in emerging segments of management education.</p>

IIM Indore

<h3>Purpose</h3><p>The purpose of this paper was to provide a framework of methods and skills for employer-oriented personal branding among business school students to create an effective digital curriculum vitae for employment and to test the students' awareness of personal branding techniques.</p><h3>Design/methodology/approach</h3><p>This was a mixed methods study which followed an exploratory model, where the findings of the qualitative first stage helped develop the hypotheses for the second (quantitative) stage of the study. The rich detailed data collected from the qualitative phase were used to develop the instrument for stage 2. Responses based on Likert scale were used in stage 2 to test the hypotheses.</p><h3>Findings</h3><p>The study tested hypotheses relating to personal branding, demonstrating that most of the skills and methods studied are held in high esteem by business school students. The study clearly establishes that these students possess a high degree of awareness about the need for employer-oriented personal branding and use various methods and skills to build their brand, validating our hypotheses.</p><h3>Research limitations/implications</h3><p>This study focused only on two top-tier Indian business school students. A larger and more inclusive study in other emerging market nations may validate its findings. Students from non-business disciplines could be studied to find out differences in approaches to employer-oriented self-branding.</p><h3>Practical implications</h3><p>Students may be able to brand themselves better through the use of the methods and skills tested in this study. Within the business schools, faculty mentors can use this methodology to support students in further consolidation of their brand with the help of social media profiles such as LinkedIn, Facebook and others. The skills learnt in the business school will stand the student in good stead, and the company will benefit from their personal branding efforts translating into commercial benefits for the firm.</p><h3>Originality/value</h3><p>This paper provides a structured approach towards employer-oriented personal branding of students, missing in earlier studies.</p>

Communication

Marketing

Fulltext

Higher Education, Skills and Work-Based Learning

<p><a href="https://www.researchgate.net/publication/339434080_Employer-oriented_personal_branding_methods_and_skills_for_Indian_business_school_students"><strong>Employer-oriented personal branding: methods and skills for Indian business school students</strong></a></p>

<p>This paper explored the concept of the extended self in the context of virtual realities and spaces, and through the prism of gender. It demonstrated the manner in which selves are constructed and presented on social media platforms. Through this enquiry, the study showed that both genders engage in self‐construction in diverse ways, with different impacts in terms of the tools used for self‐presentation. The study can be useful in terms of assessing young adults' behaviors in the virtual arena and analyzing the various ways of extending self.</p>

World University root node

Journal of Public Affairs

<p><a href="https://www.researchgate.net/publication/337547569_Young_Adults_and_their_Digitally_Extended_Selves_Assessing_the_Impact_of_Gender"><strong>Young Adults and their Digitally Extended Selves: Assessing the Impact of Gender</strong></a></p>

The 14th International Culture &amp; Power Conference: Identity and {…}

RACE: THE COLOUR OF BELONGING–A COMPARATIVE ANALYSIS OF MEERASYAL'S ANITA AND ME AND RAVINDER RANDHAWA'S A WICKED OLD WOMAN

<p> Family-owned businesses in India function on basic cultural and value systems
that percolate down from the top management to the workers through the middle management.
The construction of the benevolent father figure is central to the functioning of this cultural
system. This paper explores the impact of this figure in the context of employee association and
satisfaction levels. Part of a larger and on-going study, the paper showcases data and findings
from two of the organisations studied. In these industries, organisation A and B share the same
location, which is the Malwa region of Madhya Pradesh, but different management</p>

International Journal of Applied Business and Economic Research

Of father figures and associations: A comparative study of msmes

The working class population in Indian society has been largely centred on the male members of the group. Beingdominantly patriarchal in nature, Indian social systems promote the ascendancy of the male over the female in all spheres ofpersonal and professional life and the working class environment has traditionally been no exception to this rule. Women, bothmarried and unmarried, have been confined to homes while men have gone to factories and institutions to earn a means ofsustenance for the entire family. As a result, the structures in the workplace have also remained constant with men dealing withmen in most factories. This paper examines the manner in which a certain alteration in the gender ratio of an organisation canbring about positive change in terms of productivity, behaviours, attitudes and efficiency on the shop floor. This paper studiesone manufacturing organisation in the Malwa region in the state of Madhya Pradesh in India to highlight these changes throughthe manner in which the organisation implements this change.

Journal of Management Research and analysis

Gender at the Workplace: A Study in Inclusion

The construction of an ethnic identity is based on the confluence of self and culture. Ethnic groups in the diaspora preserve ethnic identity by expecting adherence to communal and social codes and the Punjabi community in the UK is no exception. The construction of women as the repository of honour or izzat is the most important construct used to establish cultural order. This equates women with collective honour resulting in extreme psychological, mental and physical control over them. Therefore, they are unable to dissociate themselves from this construct and find themselves trapped within its confines. This paper locates Provoked by Kiranjit Ahluwalia and Rahila Gupta and Shame and Daughters of Shame by Jasvinder Sanghera in this context outlining the establishment and exertion of this construct, which perpetuates patriarchal order. It argues that the act of utterance through the autobiographies creates a space for alternative means of self-definition and presents counter-narratives to this hegemonic discourse. © 2013 © 2013 Taylor & Francis.