Dr. Vikas Goyal is an Associate Professor of Marketing at IIM Indore, India. He received his Ph.D. in Marketing from Indian Institute of Management (IIM Calcutta, 2012). He holds B.Tech from Indian Institute of Technology (IIT Kharagpur, 2002-06). Prior to joining IIM Indore as faculty, he has had brief corporate experience with CRISIL Ltd. in their Global Research & Analytics (GRA) services and Reliance Industries Ltd. in their construction business.

Dr. Vikas studies the dynamics of inter-firm relationships in the context of distribution channels. His research focuses on the influence of socio-psychological factors in channel relationships. Additionally, he is interested in research in the area of ‘Judgement and Decision Making (JDM)’. He studies the psychological principles involved in consumer’s JDM and their decisional consequences. His research has been published in some of the leading academic journals in the field. He also serves as a reviewer for a few reputed journals/conferences in the area.

His teaching interests are in the area of Marketing Research and Analytics, Sales and Distribution Management, Advanced Marketing Research (with SPSS), and Customer Relationship Management. He has been involved in executive training and continued education through MDPs for several public sector enterprises and large corporates.