Marketing is an organizational function, although customer-centric, seeks the welfare of all stakeholders. Marketing, as an academic area, not just covers aspects like branding and advertising, which assist in increasing the revenues for big corporates, but it also includes aspects like “bottom of the pyramid” marketing and marketing in subsistence marketplaces. Besides, marketing discipline covers issues like sustainability as well, which is a matter of larger concern to our society. The marketing department at IIM Indore is not just focused on the above-mentioned issues, but also it is committed toward world class and contextually relevant marketing research and education. Currently, the department is served by thirteen full-time faculty members. The faculty members in the area have obtained doctoral degrees/fellowships from leading institutions in India and abroad. Area members have published their research works in some of the highly reputed international and Indian academic journals in business management. In addition, area members have authored teaching cases, simulation exercises, books, and book chapters as well. Books authored by one of the faculty members are highly regarded by B-schools across India and abroad.
The area members research engagements involve the following contextually relevant aspects: channel management, channel relationships management, business-to-business marketing, mobile and digital advertising, consumer advocacy, tourism studies, customer relationship management (CRM), strategic marketing, marketing in emerging markets, brand management, design perception, behavioural judgement and decision-making, consumer information sharing, word-of-mouth (WOM), pricing, behavioural pricing, reference price, sports marketing and sports management. In addition, faculty members are actively engaged in socially relevant research areas like marketing in subsistence marketplaces, sustainability, and green marketing. Besides, area members regularly contribute research papers to conferences organized by apex academic associations in marketing area like American Marketing Association (AMA), INFORMS, JAMS etc. Area members main methodological expertise involve experimental design, structural equation modeling (SEM), latent variable analysis, qualitative research, choice modeling, meta-analysis etc.
Area members’ teaching interests include Brand Management and Advertising, Services Marketing, Marketing Research, Sales and Distribution Management, Marketing Analytics, Business to Business Marketing, Corporate Social Responsibility (CSR), Rural marketing, Qualitative research, Relationship Marketing and CRM, Digital Marketing, Pricing, Sports Marketing and Sports Management etc. The area embraces contemporary participant-centric pedagogies and teaching methods. Area members have developed teaching cases, games, simulation exercises, which are contributed to the repositories managed by institutions and publishers like Ivey, IIMA Case Centre, Journal of International Business Education etc.
Area members are actively engaged in management development programs (MDPs) and consultancy. Area members have successfully conducted MDPs for organizations like Ambuja Cement, Indian Oil Corporation Limited, Star Daichi Life Insurance, Godrej Agrovet and National Academy of Defence Production, The Indian Railways Institute of Transport Management, Pepsi, Reliance Capital, Ircon, Exide, Meril Life etc.
Through research and teaching, the marketing area at IIM Indore aspires to significantly contribute to the future of society, nation, organizations, and learners.